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Importance of Digital Marketing

Digital Marketing nowadays is a major component for Marketing of any
Product, Service or Brand. Why Digital Marketing is taking precedence over
traditional way of doing marketing is that it's so fast & quick that it
happens on a click of button with very minimal cost & efforts. If not
handled properly, it could make or break any Person, Group or an
Organization in less than 24 hours. Digital Marketing is nothing but
Internet Marketing. Email Marketing, Search Engine Optimization (SEO) &
Social Media (LinkedIn, Facebook, Twitter etc) are components of Digital
Marketing.

Digital Marketing is a field which is not restricted only to Sales &
Marketing Professionals but now it's mandatory that each & everyone, whether
a Business owner, a Working Professional, Politician, Bureaucrats, Film Star
or even Sportsperson's can't survive in coming years if they will not have
knowledge or habit of using Digital Marketing.

What is Digital Marketing - Digital marketing is marketing that makes use of
electronic devices such as computers, tablets, smartphones, cell phones,
digital billboards, and game consoles to engage with consumers and other
business partners. Internet Marketing is a major component of digital
marketing.

What is Social Media - Social media refers to the means of interactions
among people in which they create, share, and exchange information and ideas
in virtual communities and networks. Social media is a term used to
collectively describe a set of tools that foster interaction, discussion and
community, allowing people to build relationships and share information.

What is Search Engine Optimization - SEO is a technique which helps search
engines find and rank your site higher than the millions of other sites in
response to a search query. SEO thus helps you get traffic from search
engines. This SEO tutorial covers all the necessary information you need to
know about Search Engine Optimization - what is it, how does it work and
differences in the ranking criteria of major search engines.

Why Digital Marketing - With the increased amount of social media platforms,
many companies are taking advantage of digital marketing strategies to
promote and market their products and services. Since the Internet allows us
to communicate instantaneously, launching a digital marketing campaign can
take place more quickly than traditional marketing campaigns and are
sometimes less expensive. The wonderful thing about digital marketing is
that it's immediate, thus you can monitor feedback, input and actions in
real-time from your target market.

Methods of Digital Marketing & Social Media Use (Twitter, Facebook, LinkedIn
etc)- This type of marketing enforcement or implementation is very
integrated as various platforms can be utilized at once in promoting
products or services. One can use websites, PPC ads, mobile apps, mobile
websites, SMS, instant messaging, email among others to effectively
communicate messages to his or her target audience. This mode of marketing
is not only interactive but also very cost effective.

Email marketing - Email marketing is directly marketing a commercial message
to a group of people using email. In its broadest sense, every email sent to
a potential or current customer could be considered email marketing. It
usually involves using email to send ads, request business, or solicit sales
or donations, and is meant to build loyalty, trust, or brand awareness.

Blog & Directory Submission - A directory is an Index of websites compiled
by people rather than a Crawler. Directories can be general or divided into
specific categories and subcategories. A directory's servers provide
relevant lists of registered sites in response to user queries. Directory
Registration is thus an important method for building inbound links and
improving SEO performance. However, the decision to include a site and its
directory rank or categorization is determined by directory editors rather
than an Algorithm.

Google Analytic - Analytics refers to all the technology, programming, and
data used in Search Engine Marketing to analyse a website's performance or
the success of an Internet marketing campaign.

Meta Tagging - Also known as a meta description tag, a description tag is a
short HTML paragraph that provides search engines with a description of a
page's content for search engine Index purposes. The description tag is not
displayed on the website itself, and may or may not be displayed in the
search engine's listing for that site. Search engines are now giving less
importance to description tags in lieu of actual page content.

Pull Digital Marketing - It is a method of advertising companies use to try
and get consumers to find the company on their own. The idea is that people
will find your company because your company was able to build a successful
brand. This would mean that a company has offered a valuable product and
created enough social media visibility to become something that a person
wants all on his/her own.

Push Digital Marketing - is an approach that tries to put advertisements in
front of someone who does not necessarily have any knowledge of your
company. Push marketing strategies could involve cold calling, advertising
banners, or generating referrals. They are designed to get others to really
promote the company and "push" the idea that your company is something of
value.

Google AdSense - Google AdSense is a paid service offered by Google that
provides relevant text, image, and video-based advertisements to enrolled
site owners. Advertisers register via Google AdWords and pay for ads on a
Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is
shared with Google AdSense host sites, typically on a PPC basis (which
sometimes leads to Click Fraud). Google uses its search Algorithms and
Contextual Link Inventory to display the most appropriate ads based on site
content, Query relevancy, ad "quality scores," and other factors.

Google AdWords - Google AdWords is a paid and often expensive Keyword
Submission program that determines the advertising rates and keywords used
in the Google AdSense program. Advertisers bid on the keywords that are
relevant to their businesses. Ranked ads then appear as sponsored links on
Google Search Engine Results Pages (SERPS) and Google AdSense host sites.
 

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